It's your Web. At Yahoo!, we want to make sure that it's the best and most customised experience it can be. That's why you can catch the latest scores from your favorite team, see the up-to-the-second news you need, get the financial information that's most important to you.and see advertising that's relevant to you.

How we customise your Yahoo! experience

• We look at browsing activity, such as the types of content accessed, ads clicked on, and searches made. Based on this, we group certain interests and show matched ads. For example, for people who like to check out the football scores on Yahoo! Sports, we may show ads that focus on football-related products and services.
• We offer this service across The Yahoo! Network, which includes Yahoo! sites and our display publishing partners.
• Advertising is how we're able to offer the innovative, free services you've come to expect from Yahoo!. And as we continue to customise your Yahoo! experience, you may see ads that more closely reflect your interest.

We take your privacy seriously

Trust is one of Yahoo!'s core values. We.re committed to providing our users with a secure browsing experience and transparent policies showing how we use user information to enhance the browsing experience. If you.d like to know more, please read our Privacy Policy.

Yahoo! is a member of the UK Internet Advertising Bureau and adheres to the Good Practice Principles for Online Behavioural Advertising. For more information about online behavioural advertising, visit www.youronlinechoices.co.uk. To make an enquiry about Yahoo!'s compliance with the Good Practice Principles, please use our Privacy feedback form. If you have made an inquiry to us about our compliance with these Good Practice Principles that has not been addressed to your satisfaction, you may raise the matter with the IAB. Visit the IAB consumer guide for more information.

Frequently Asked Questions

Why do you customise my experience on Yahoo!?

Customisation features are designed to bring you the news, weather, or other content you want, and to help you find what you are looking for more efficiently. We also believe that relevant ads will be more useful.

Where does Yahoo! show me customised ads?

We show them to you while you are on Yahoo! as well as when you visit some of our display publishing partners.

Can I opt-out of getting customised advertising?

Advertising helps us bring you all the great free content you're used to from Yahoo!.